markcoatney: rachelfershleiser: Soon after, the blog and Kickstarter campaign caught the attention of Tumblr outreach specialist Rachel Fershleiser. Fershleiser had worked for a bookstore in New York for six years before joining the blogging site and dreamed of starting just the kind of place McSwain had in mind. She began to correspond with McSwain, and when she knew she would be in Chicago for the Association of Writers and Writers’ Programs conference in early March, she hit him up about doing a Tumblr promotion at the shop. On March 2, more than 100 Tumblr writers turned out at the tiny, still-unfinished bookstore at 2630 N. Milwaukee Ave. for the Tumblr writers’ meetup. McSwain sat humbled behind his desk, watching people squeeze against his bookshelves to make their way through the crowd and ringing up sales of his last copies of The Chicagoan. He watched his dream of an independent used bookstore—launched in a sketchy economy and unwanted by banks—make a splash of a debut with the power of a web-based financing site, Twitter and Tumblr. (via Uncharted Territory | LoganSquarist) Rachel is a Kingmaker.  bravo!

markcoatney:

rachelfershleiser:

Soon after, the blog and Kickstarter campaign caught the attention of Tumblr outreach specialist Rachel Fershleiser. Fershleiser had worked for a bookstore in New York for six years before joining the blogging site and dreamed of starting just the kind of place McSwain had in mind. She began to correspond with McSwain, and when she knew she would be in Chicago for the Association of Writers and Writers’ Programs conference in early March, she hit him up about doing a Tumblr promotion at the shop.

On March 2, more than 100 Tumblr writers turned out at the tiny, still-unfinished bookstore at 2630 N. Milwaukee Ave. for the Tumblr writers’ meetup. McSwain sat humbled behind his desk, watching people squeeze against his bookshelves to make their way through the crowd and ringing up sales of his last copies of The Chicagoan. He watched his dream of an independent used bookstore—launched in a sketchy economy and unwanted by banks—make a splash of a debut with the power of a web-based financing site, Twitter and Tumblr.

(via Uncharted Territory | LoganSquarist)

Rachel is a Kingmaker. 

bravo!

Source: logansquarist.com

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  1. student-for-a-free-society reblogged this from truth-has-a-liberal-bias
  2. truth-has-a-liberal-bias reblogged this from discoverynews
  3. kevinefclark reblogged this from rachelfershleiser and added:
    Rachel is just that good.
  4. purpleapple317 reblogged this from rachelfershleiser
  5. shrineart reblogged this from discoverynews
  6. aniaofsaria reblogged this from laughterkey and added:
    Incredible the power of people working together laughterkey:
  7. anetapoland reblogged this from markcoatney
  8. toolazytomove reblogged this from discoverynews
  9. laughterkey reblogged this from discoverynews and added:
    Bookstores + Tumblr = my personal nirvana.
  10. entropybegets reblogged this from discoverynews
  11. discoverynews reblogged this from markcoatney and added:
    bravo!
  12. markcoatney reblogged this from rachelfershleiser and added:
    Rachel is a Kingmaker.
  13. tehawesome said: I’ve been to that bookstore and it is delightful! Tanner is a great dude.
  14. rachelfershleiser posted this