Naming Nemo: How the Storm Got Its Name

Back in October 2012, everybody was poohooing The Weather Channel’s (TWC) plan to start giving names to significant winter storms. Now it looks like a large number of reports on the storm, dubbed Nemo by TWC, have adopted the name (not all, by any means, but lots, including Discovery News).

What happened? I’ll say it in three words: search engine optimization. Despite very reasonable arguments against the naming of winter storms by many meteorologists, we are seeing them adopted anyway.

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