Posts tagged npr
Andrea Seabrook says yes:
Television is dying. Why? Because, by and large, people hate commercials — none more than political ads — and it’s getting easier all the time to skip over or mute them.
As TV viewers skew older, and online ads get more effective, the cost of producing and airing TV ads is becoming an ever greater burden for political campaigns just as those very ads are losing audience.
Those forces, analysts say, will eventually change the way politics — and democracy — are carried out in America.