Posts tagged sxsw
When the music portion of the South by Southwest (SXSW) festival kicks off tomorrow, Austin, Tex., officially reaches its zenith as a tangled knot of buzz bands, label reps and corporate sponsors trying their best to appear indie. Ensnarled in that muddle of Wayfarers and Telecasters will be a legion of journalists, bloggers and fans desperately in need of Wi-Fi connections so that they can be the first to break that new band to the unhip masses.
Austin streets aren’t the only highways and byways experiencing traffic jams. With so many craving a connection, the information superhighway is bumper-to-bumper.
Helping to alleviate all that bottlenecking is marketing agency Bartle Bogle Hegarty. For this year’s SXSW festival, they’ve launched a controversial marketing charity campaign called Homeless Hotspots, in which homeless people are being used to serve as Wi-Fi hotspots.
T-shirts that read “I am a 4G hotspot” have been issued to the homeless who want to participate. Customers ravenous for Wi-Fi can pay what they want, either with cash or by PayPal, to obtain a hotspot device from the vendor and gain access to an online 4G network.